© 1/20/2021 Ruth Ann Scanzillo
© 1/20/2021 Ruth Ann Scanzillo
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Ruth Ann Scanzillo.
Lisa worked in advertising.
Big, commercial advertising.
She was a music producer for Ogilvy & Mather WW, in midtown Manhattan.
And, she’d been my college housemate.
I can remember the accounts. Winter Olympics. Huggies Disposable Diapers. And, the piece de resistance: Folger’s Coffee…..the first, serial ad in anybody’s memory, complete with installments which brought a sweet couple together forever ( everybody hoped.) Hardly a word ever spoken. Just that knock on the door; a lot of deep, eye gazing; and, the music, underscoring the whole story.
Lisa was always quiet around people. Like, silent. Applied music/flute morphing into a degree in sound, she was an aural learner, storing endless loops of tunes and calling them to mind in an instant. Rising to rank after assisting Faith, who retired to open a B&B in Santa Fe, her working girl day began with meetings. The video would either already be complete, or clients sat at table describing what they envisioned. Within minutes, Lisa would have several ideas, heading to the agency library to pull four or five reels for their perusal. One chosen, the edit would begin.
She performed all this grandly important work in the name of international (they had offices in London and LA, as well) product presentation. And I, her loyal housemate all those years prior, wondered with admiration and pride. There would never be a TV ad, from that point until the big layoff after her David was born, that didn’t pique my attention and respect.
Last week, CNN was drumming along in the background as I finished the pre-holiday preparations. These days, what with the new pause and rewind options provided by cable, I was wont to mute and FF when the commercials kicked in.
But, this one caught me.
A certain, familiar insurance company having dispensed with its inane gecko for the holidays, the goofy lizard had been displaced by two humanoids. Seated shoulder to back on a laminate floor, faux [ electrically flickering ] fireplace behind, equally faux brass poke and stoke set alongside, laminate paneling, the gushing couple faced camera holding drinks. The only notable feature of the man being his Persian blue contac lenses, the woman by contrast was bedecked: polyester ski sweater over a starched, button down shirt, outsized faux coral hoop earrings, haircut overgrown just enough to have required large rollers for shape, jeans and, just as the camera pulled back – knee high, faux leather, heeled boots.
Their only dialogue byte to pull me out of my stream of subconscious was a reference to “starring in a real commercial”. Might it have been the angle of her jaw, or the artificial lilt in her voice? I stared, momentarily, at her face. Suddenly, it all came together.
Perhaps I’d taken one too many cheap flight connections from Detroit to parts east. Maybe fussed just a bit too much getting strapped onto my seat in coach. But, somebody was watching. Somebody who’d replaced one of Lisa’s coworkers in video all those years ago. I didn’t have to take any bait, from GEICO or anybody else. Somebody, as I stood in the shoot waiting for my orange ductape labeled Travelocity carry on, saw me and said: “Ope. There she is. There’s our girl.”
Cheese is a favorite of mine. I like them all. Brie; Havarti; Colby Jack; Muenster; Feta; Goat; New York Sharp. If you need cheese, or cheesy, just call me. I’ll be sitting by the phone, branded, waiting for the role of your lifetime.
c 1/1/19 Ruth Ann Scanzillo. All rights those of the author, somebody who looks exactly like the person she isn’t, and whose name appears above this line. Thank you for respecting original material.