Tag Archives: Ogilvy-Mather WW

The Cheese.

 

Lisa worked in advertising.

Big, commercial advertising.

She was a music producer for Ogilvy & Mather WW, in midtown Manhattan.

And, she’d been my college housemate.

I can remember the accounts. Winter Olympics. Huggies Disposable Diapers. And, the piece de resistance: Folger’s Coffee…..the first, serial ad in anybody’s memory, complete with installments which brought a sweet couple together forever ( everybody hoped.) Hardly a word ever spoken. Just that knock on the door;  a lot of deep, eye gazing; and, the music, underscoring the whole story.

Lisa was always quiet around people. Like, silent. Applied music/flute morphing into a degree in sound, she was an aural learner, storing endless loops of tunes and calling them to mind in an instant. Rising to rank after assisting Faith, who retired to open a B&B in Santa Fe, her working girl day began with meetings. The video would either already be complete, or clients sat at table describing what they envisioned. Within minutes, Lisa would have several ideas, heading to the agency library to pull four or five reels for their perusal. One chosen, the edit would begin.

She performed all this grandly important work in the name of international (they had offices in London and LA, as well) product presentation. And I, her loyal housemate all those years prior, wondered with admiration and pride. There would never be a TV ad, from that point until the big layoff after her David was born, that didn’t pique my attention and respect.

Last week, CNN was drumming along in the background as I finished the pre-holiday preparations. These days, what with the new pause and rewind options provided by cable, I was wont to mute and FF when the commercials kicked in.

But, this one caught me.

A certain, familiar insurance company having dispensed with its inane gecko for the holidays, the goofy lizard had been displaced by two humanoids. Seated shoulder to back on a laminate floor, faux [ electrically flickering ] fireplace behind, equally faux brass poke and stoke set alongside, laminate paneling, the gushing couple faced camera holding drinks. The only notable feature of the man being his Persian blue contac lenses, the woman by contrast was bedecked: polyester ski sweater over a starched, button down shirt, outsized faux coral hoop earrings, haircut overgrown just enough to have required large rollers for shape, jeans and, just as the camera pulled back – knee high, faux leather, heeled boots.

Their only dialogue byte to pull me out of my stream of subconscious was a reference to “starring in a real commercial”. Might it have been the angle of her jaw, or the artificial lilt in her voice? I stared, momentarily, at her face. Suddenly, it all came together.

Perhaps I’d taken one too many cheap flight connections from Detroit to parts east. Maybe fussed just a bit too much getting strapped onto my seat in coach. But, somebody was watching. Somebody who’d replaced one of Lisa’s coworkers in video all those years ago. I didn’t have to take any bait, from GEICO or anybody else. Somebody, as I stood in the shoot waiting for my orange ductape labeled Travelocity carry on, saw me and said: “Ope. There she is. There’s our girl.”

Cheese is a favorite of mine. I like them all. Brie; Havarti; Colby Jack; Muenster; Feta; Goat; New York Sharp. If you need cheese, or cheesy, just call me. I’ll be sitting by the phone, branded, waiting for the role of your lifetime.

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c 1/1/19   Ruth Ann Scanzillo.   All rights those of the author, somebody who looks exactly like the person she isn’t, and whose name appears above this line. Thank you for respecting original material.

littlebarefeetblog.com

 

 

 

 

 

 

James Horner

The first time I ever heard the name James Horner was out of the mouth of my friend, Lisa. Lisa worked, for about fifteen years, as music producer for Ogilvy & Mather WW. She was also my college housemate at SUNY@Fredonia, my listener, and the most discerning ear I ever knew.

After she drew my attention, I began to pay the same to James Horner. I waited through the credits, always ’til the very end, for the film to finally acknowledge its composer. As a performing orchestral musician myself for most of a lifetime, I never could understand why music was nearly last on the list – past gaffers, catering? it seemed, past most everything considered worth any recognition. A movie without great music was a predictable flop, and one lucky enough to secure James Horner, I concluded, was a sure thing.

The first film music he composed which captured mine was BRAVEHEART. Clearly, I was late to the party. I would learn to expect the solo motives  and sweeping harmonies to carry me across the miles and miles of heart-rending grief, grisly violence, climactic action, tragedy, heroism. I doubt, seriously, whether we watchers would have held out to the end for William Wallace were it not for the rich sonorities which alternately drove us, seduced then succoured us, buoying us through. Perhaps Mel Gibson, himself, would agree.

Like, I suspect, Horner’s personality, the real beauty of his offering lay in his unassuming presence. One who notices the music in a movie is already distracted; rather, as true underscoring, music should always be the ship that carries us so expertly so as to make us forget we are even on the sea.

And, importantly, Horner was true to the symphony. While so many aspiring film composers were rallying around the latest technological short cuts, James was a real musician’s musician. He understood the enduring value of full orchestration – strings, winds, brass, percussion. His music both honored, and preserved, this art form for so many of us.

James Horner’s credits are legion, and most of them have to be searched to find. For every film he fully composed (118 in all, including the aforementioned Braveheart; Titanic; Troy; A Beautiful Mind; Spider Man et al), there are an equal number of those for which he served as uncredited conductor, or merely instrumental soloist. All these contributions, taken together, defined his role; he was everywhere, yet probably rarely noticed.

I don’t know why so many icons in their own generation need small planes. Maybe these seem, at first glance, to be the ultimate, autonomous liberation; not much bigger than a pick up truck, yet capable of providing hours of solitude and comparative silence and a view so expansive so as to take one outside of all one’s own confinements, real or imagined. Yes; I suppose the temptation is strong.

I just wish they were a reliable vehicle for transport. Too many of them fail, for too many unforgivable reasons. And, they bail on the very ones who would not dream of failing anyone.

All I know is, the world lost yet another precious artist, self-effacing giver of the kind of beauty that sought to preserve the true romance of an heroic age we may never know again. He was always about the story, rather than his own musical self-promotion. James Horner transported us, effortlessly, with every lone melody, with every rich texture, with every phrase that took flight.

I will miss him as I do the beauty of my own, receding generation. I hope his soul soars high above us, ready to release droplets of symphonic splendor into eager, fledgling hearts.

Our stories always needed the kind of music James Horner gave us.  And, we ever will.

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© Ruth Ann Scanzillo

6/28/15     All rights those of the author, whose name appears above this line. Share with permission. Thank you.

littlebarefeetblog.com